Avosastories x Untouched World: Capturing Sustainable Style and the Spirit of Adventure

At Avosastories, we’re all about creating visuals that speak to the heart and soul of a brand, and our collaboration with Untouched World was no exception. Untouched World is a renowned New Zealand-based lifestyle brand known for its commitment to sustainability, comfort, and effortless style, founded on a mission to live harmoniously with nature. Working together for their lifestyle cycling product launch, we set out to capture not only their products but also the essence of sustainable living that lies at the core of their philosophy.

Untouched World: More than a Brand, a Movement

Untouched World isn’t just a fashion label; it’s a lifestyle that champions quality over quantity, advocating for a wardrobe that does more with less. Their collections are designed to meet the needs of modern life, creating versatile pieces that seamlessly transition from work to play without sacrificing comfort or style. Crafted from natural fibers and earth-inspired hues, each piece is the timeless, effortlessly relevant season after season, and rooted in a desire to positively impact people and the planet. They aim to create clothes that connect wearers with nature and elevate the everyday experience, blending functionality with eco-friendly sophistication.

Capturing a Lifestyle through Avosastories’ Lens

Our collaboration with Untouched World centered around their new lifestyle cycling range, which combines style, performance, and sustainability. From the beginning, we knew this wasn’t just about product photography—it was about telling a story. The cycling range needed to evoke a sense of freedom, adventure, and harmony with nature, qualities that both Untouched World and Avosastories deeply resonate with.

The process of creating the images and video involved understanding the environment in which the brand’s customers live, work, and explore. We got to check out the farm they source their merino wool which was a stunning locations that showcase the beauty of New Zealand’s landscapes, underscoring the brand’s roots and commitment to environmental sustainability. Our visuals captured the brand’s signature pared-back silhouettes, the natural fibers in their fabrics, and the ease with which one could transition from a city commute to a countryside adventure.

Highlighting Sustainable Fashion with Every Frame

From the flow of the fabric in motion to the earthy tones that mirrored the surrounding landscapes, each shot was crafted to highlight the eco-conscious essence of Untouched World’s designs. Using both still photography and video, we showcased the range’s versatility, its connection to nature, and the philosophy of doing more with less. This visual narrative was designed to connect deeply with the brand’s values, making it relatable for customers who prioritize style, functionality, and environmental impact.

The Impact of Thoughtful Visual Storytelling

The launch of Untouched World’s lifestyle cycling range represents more than just a product—it’s a commitment to sustainable living, quality craftsmanship, and environmental mindfulness.

If you’re interested in exploring sustainable fashion that connects you with nature, Untouched World’s collections are an excellent choice for style-conscious, eco-minded individuals. And at Avosastories, we’re always excited to collaborate with brands that make a difference.